"Don't Run Another Magazine Advertisement Until You Read This"

The free magazine ad success tips below will dramatically boost your ad readership and sales:

How to find the right picture to attract the right prospects into your magazine advertisement. Why The wrong picture can push away potential customers.

If your magazine ad is already good, try this simple secret that may boost response by 200 percent. This very secret boosted donations by 200 percent for a fundraising company, according to David Ogilvy.

How to target the right prospects without wasting one second on non-prospects. The number one reason why most magazine ads fail, and now you can turn this weakness into a strength and outsell your competitors.

Dear Marketing Manager:

     There is one magazine ad "trick" that can make your next magazine advertisement so "attractive" that 5 times more interested prospects will read your ad.  Not only can it boost readership, but it could also dramatically increase your sales.

           So say the scientific tests conducted by John Caples, a hall-of-fame copywriter who was a Vice-President at BBDO and wrote the famous headline, "They Laughed When I Sat Down At The Piano-But When I Started To Play!"

          Here's what John Caples discovered. When this little overlooked ad design was used in a test, this "attractive" ad design...

generated an "average of more than twice as many subscriptions as the previous style ads"

        Furthermore, readership studies show that ads written in that "attractive" style "are five times" better read than usually, professionally designed ads. ( As told in How To Make Your Advertising Make Money, by John Caples)

       What does John Caples' discovery have to do with your next magazine ad?

      It can literally change your status in your company. It can turn you into a certified rainmaker, the astute marketing manager who can write ads that bring in more new customers, the respected marketing manager who can can finally make advertising profitable for the company. It can turn you into the marketing manager with the secret marketing weapon that will forever protect your company from wasting thousands of dollars on ads that don't work.

          Anyway, for now...

Imagine what would happen to your sales results if you could get 500% more targeted prospects to read your magazine ad

        Here's what happens.

        According to Drayton Bird, a former vice-president at Ogilvy & Mather Direct, this overlooked technique was responsible for a 81% boost in sales in one of his advertising tests.

      So, although I am no Drayton Bird, you clearly understand that this one overlooked technique alone can yield the 10% sales increase I've guaranteed.

      And this is just the beginning.

      For instance,  does your best ad have a clearly defined Unique Selling Proposition (USP)? Not a cute slogan. But a compelling consumer promise that does the following

       1-Is unique because no one offers it or can offer it or will offer it

        2-Is telling the prospect, "buy this product or service and you'll get this result"

       3-Is compelling enough to convince the prospect to switch to your brand instead of staying with your competitors.

       As you can see, a cute slogan won't do it.

      Finding your unique selling proposition takes hard work and a lot of digging and a lot of research.

      But once you have your Unique Selling Proposition, getting new converts becomes easy. And your ad dollars become a solid investment in the development of your business and not a cost of doing business.

Turn These Three Mistakes Below Into Strong Points In Your Magazine Ads and Watch Your Sales and Profits Take Off

       And there is more.

       Including the three response-boosting secrets you'll see below.

       These secrets represent just a sample of how I can easily increase your sales by 10%, if only you will split-test three of my magazine ads against your current best ad.

       Here's one secret that will help you avoid a common mistake made by most ad agencies.

A Simple Advertising Secret That Boosted Sales by 200% Almost Overnight, According To David Ogilvy

    After years of readership research, it baffles me to see that ad agencies keep making this silly mistake.

   Anybody who does a little bit of reading on advertising will know how to avoid it. Actually, it's way easier to avoid than to fall for.

    I am talking about REVERSE TYPE.

    As I am writing this I am holding the August 2006 edition of Black Belt Magazine. Here are the page numbers where you'll find ads in reverse:9, 13,14, 15, 17, 18, 20, 21, 23, 24, 26, 27, 33, 34, 37, 38, 39, 43, 46, 49, 50, 51, 53, 57, 58, 59, 62, 63, 66, 71, 79, 81, 92, 93, 99, 106, 119, 131, 133, 135, 136, 137, 138, 139, 141, 143, 145, 146, 147,...

    I am tired. 49 ads make this same mistake. A mistake that is costing every single advertiser thousands of dollars in LOST readership.

   And you know that if your ad is not read thoroughly, then there will no action, no leads, no sales. 

   Anybody who's done a minimum of research knows very well that reverse : (white type on black background, or black type on colored background) kills readership.

   Reverse discourages readers. Reverse tires the eyes. Reverse asks the reader to make an effort to read your message. And the reader is NOT going to fight through your "difficult-to-read" ad.

    If reverse is the right way to showcase your ad, here's a frank question for your "marketing expert".

   How many books have YOU read that were written in REVERSE (white letters on black background). None.

     None.

    It's time to wake up. Don't set your ad in reverse if you want people to read your ad. Reverse is only a marketing trick that ad agencies use to hide the emptiness of the ads they create.

    It's a trick to fool you into thinking your money is well spent. Beautiful ads, but no sales.

    Let's look at the second mistake.

    How To Find The Right Picture To Attract Your Logical Prospects Into Your Magazine Advertisements

    As I thumb through the same ads, this other silly mistake jumps out at me, begging me to point it out to you.

     Pictures that mean nothing. Pictures that only make the ad beautiful

     And these pictures are a waste of money for the people who use them.

    Here's one question you must ask yourself before using a picture in your ad. Whom does this picture attract?

    Are the people attracted by this picture logical prospects?

If the answer is no: forget about the picture, use another picture or put a consumer-benefit headline in bold letters.

    Let me illustrate the misconception behind the "catchy picture" myth.

    The other day, I had a talk with a visual communications specialist. He handed me a flyer. On one side of the flyer, there were pictures of a girl scantily clad ( the old myth: sex sells). At first I thought he promoting sex-related products or a club or what not.

    But on the other side of the flyer, there was a listing of his services as a photographer. I questioned him about this "technique".

    He told me:" Well, I put the picture of the girl one side to attract attention. Then when somebody is attracted by the picture of the girl, he will turn the flyer and see my services. And one day in the future when he needs his pictures taken, he will remember me."

    After listening to his explanation, I almost laughed. Here's why.

I knew right away that he didn't do any research on Advertising.

    Let's get this thing down. There are two kinds of ATTENTION: attention of everybody or attention of prospects. The picture of girls scantily clad will attract young men (but who are the people most likely to be doing baptisms, first communions....not young men, you bet. ) By trying to attract everybody with inappropriate "sex appeal", his message catches the attention of people who don't need his service.

    And here's the greater tragedy. When you buy space in a magazine for thousands of dollars, you need the attention of people who WILL BUY from you. Not the attention of curiosity-seekers.

    Keep simple. Use appropriate pictures that attract your audience or no picture at all.

How To Pick Out The Magazine Readers You Want To Talk To Without Wasting One Moment On Non-Prospects

    Anybody who's done an iota of research knows that an advertisement is as good as its headline.

    If the headline fails to attract the right prospect, then the right prospect will never know about your offerings.

    If there is no headline at all, then nobody will care to read you further. Remember: no one has all the time to read every single thing, we must choose quickly what we'll read and a headline's job is to tell the reader: "Hey, come this way, here's something for you".

    In this issue of Black Belt, many ads fail the "headline test". Some headlines fail to tell the reader of any benefit. Other ads show no headlines.

    But we, serious students of advertising, know that people decide to read an article by starting with its headline.

    We know that if the headline doesn't make a believable promise to the reader, there will be no reading of the announcement.

     We know that human nature is driven by self-interest.

      For example, you've read so far because this article promised to reveal to you advertising mistakes that are costing you thousands of dollars in lost readership and lost sales.

     So not having a good headline in an ad is childish, amateur, and suicidal to your bottom line. Not having a good headline is like burning your ad dollars because magazine readers are too busy with their own desires to spend time digging for info buried in your ad.

     Obviously, I could list another 5 to 10 major flaws that reduce readership and sales in magazines.

     At least, by reading this article, you've just learned how to avoid and correct three common mistakes made by over 90% of the advertisers in the August issue of Black Belt magazine.

    If you are interested in running magazine ads that will bring you the maximum number of sales, ads that avoid silly advertising mistakes most ad agencies fall for, ads that return $1.5, $2 or even $10 for every dollar you invested in buying magazine space, here's a challenge for you.

Why I Guarantee To Increase Your Sales By At Least 10% Or Your Money Back

        Here's the deal.

     I don't care if you're running a full page ad or half-page ad. I don't care if you're a small business or a huge corporation.

   I only want companies that can put their ego aside and stop clamoring for "self-gratification" ads (ads that get praises). I only care for companies that want to use the white space to generate leads and sales.

      I only care for companies that have a great product and are willing to go the extra mile to establish their difference.

       I only care for companies that will be frank and answer my tough questions about their products. If that's you, here's what I am offering.

      Tell me how many responses you're getting from your best magazine ad and I'll bring you at least 10% more response when I write the new ad.

      For instance, if your ad were generating 100 sales per month, my new ad would generate 110% sales per month.

      If I don't beat your best magazine ad by 10%, I'll  give you a full refund of my creative fees.

       But I'll be selective and only if I think I can help you will I accept to take you on.

If I Don't Believe In Your Product, I Won't Help You Advertise It

       On this page, I will not ask you to buy anything because I don't know about your product yet.

      For instance, if you have a truly great product that offers superior advantages to consumers, I'll gladly take you on as a client.

     But if your product is not great, then I will not help you advertise it.

     In fact, as you're reading this, I have to turn down a proposition because the client's product was not good enough, according to my judgment.

      If I don't understand your product's benefits, if I don't see how it can ACTUALLY benefit the prospective buyer, I won't help you promote it.

   I wouldn't trick my girlfriend into buying a defective, cheap product...so I am not going to lie to somebody else's girlfriend.

Another Reason Why I Guarantee To Increase Your Sales By At Least 10% If You Will Test The New Ads

    Writing a great ad requires research. An ad that makes you money each time you run in magazines is like checks made to your company. Any time, you want to flood your business with cash, just run it and the money will come.

      Such an ad requires lot of research.

1-Researching your ideal prospect. 

     John Caples once wrote that a good ad is "believable promise to the right audience". So advertising starts with your ideal prospect. I get to know what keeps him awake at night. And then and only then, I can tie his problem to your product's promise.

2- Researching your product.

        In these times of tough competition, few products are unique at first glance. But there are ways to distinguish your product to make it stand out and become a consumer's favorite.

3-Research of your competitors' claims.

       It's time consuming. But it is necessary for it tells me what your ideal prospect has already heard, has believed.

      Therefore, there are so many projects I can fit into my schedule. So if you're planning to run an ad in any widely read magazine such as Black Belt, Parenting, make sure you reserve your spot on my schedule.

        You know that a good, easily read, simply written ad is the key to maximum sales. (and remember: I'll either refund all of your money if I don't increase your sales by 10%)

Send No Money

Fill Out The No-Obligation Form Below

        Please don't send any money now. Just fill out the form below and I'll contact you within 48 hours.

       If you're certain that you have a great product, but your advertising doesn't sell it, then give me a call right now and I'll ask you a few questions and we'll be on our way to making your product a greater success.

       Please keep in mind: If I don't think I can help you, I'll tell you so and give you some free suggestions.

At any rate, our conversion over the phone will be profitable to you. Why? Because I become a potential prospect. You get a rare chance to talk to someone who could be the buyer of the product or at least approaches your product the same way a potential buyer would.

      If you are in a rush and need the ad done in two weeks, I can help you, but you'll have to double any fee we agree upon.

      Any fee you pay me is backed up by my solid "my new ad will increase your sales by 10%  or your money back guarantee".

     So you have absolutely nothing to lose.

      Call me now if you need an ad in a rush. 508-468-1617. Swans Paul

       Thanks for reading.

Fill Out The Form Below and I'll Call You Within 48 Hours